Friday, July 22, 2011

Drinking blood !!

Inspired by character Bill’s favorite blood drink, HBO has come out with the Tru Blood energy drink. Last week, when I was passing by the HBO NY city store, got curious and decided to give it a try. - for a change of pace.

The carbonated blood orange drink comes in a variety of packaging depending on which “blood type” you prefer (A, B, AB, O).  When you compare the bottle and label to screenshots of the TV show ,you will definitely be amazed at how accurate the bottle was designed. The 14oz glass is meticulously crafted, stained in a rich red, with raised Tru Blood English lettering and matching Japanese Kanji. 

Energizing! Great Taste! The drink keeps you awake, but is not as strong as the other energy drinks in the market. I used it at work and yes, I would recommend it to a friend.

I will definitely stock the fridge with Tru Blood.

P.S: Bla loves the AD below. Amazing MKT HBO!
by Mirella Afonso, Creative Director Bla NYC

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