Saturday, April 13, 2013

Michael Kors to Launch Color Cosmetics and Body Care in August

Michael Kors is expanding his glam-business and launching a brand new collection of color cosmetics, body and sun care. According to WWD, there are going to be three distinct lines in the collection: "Sporty," "Sexy," and "Glam.".Each collection features a fragrance, two lipstick colors, two lip gloss colors, and two nail lacquers in colors that represent each collection's vibe.

The collection will be sold at Michael Kors stores and at Macy's exclusively for one year with prices ranging from $18 for a nail lacquer to $95 for a fragrance.  Think nudey-taupes in the "Sporty" collection and dark violet in "Glam." And because the Kors woman is always sun-kissed, there's a full line of bronzing and self-tanning products, too

There's going to be a full-on marketing push, starring Kors fave Karmen Pedaru in the print and TV ads, which were shot by Mario Testino. The TV commercial will feature Pedaru dancing to Duran Duran's "Girls on Film," and there will be a shoppable, choose-your-own adventure type video.#cool!

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