Versace embraces social media and presents a colorful and modern collection this season in Milan. Donatella's collection introduced the concept of “#greek”, essentially the classic Versace key design reworked as “the emoji of the future”. “It has to be simple and powerful.” Donatella Versace told the “We are finding a new language, particularly online."
The digital theme for this collection may have come from the business side of the Versace machine. E-commerce is a major part of the current expansion plan for the Versace group – the website now operates in nine countries. #BlaNYCPRGirls are absolutely wild about it! We love the #hashtags and logos in bright colors = too much fun!