Saturday, February 28, 2015

Versace Colorful #Hashtag Fall/Winter 2015-2016 Collection

Versace embraces social media and presents a colorful and modern collection this season in Milan. Donatella's collection introduced the concept of “#greek”, essentially the classic Versace key design reworked as “the emoji of the future”. “It has to be simple and powerful.”  Donatella Versace told the Guardian. “We are finding a new language, particularly online."

The digital theme for this collection may have come from the business side of the Versace machine. E-commerce is a major part of the current expansion plan for the Versace group – the website now operates in nine countries. #BlaNYCPRGirls are absolutely wild about it! We love the #hashtags and logos in bright colors = too much fun!

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by Mirella Afonso
Creative Director

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