Alix Earle making America hot again in a new commercial from Carl’s Jr. promoting its latest “hangover burger.”
Carl’s Jr. is bringing back its bikini-and-burgers formula for this Sunday’s Super Bowl. On February 10—Carl’s Jr. National Hangover Day—the fast-food restaurant is giving away FREE Hangover Burgers by Alix Earle. Earle, who has amassed over 7 million followers by sharing her party-girl lifestyle on TikTok and hosting her own “Hot Mess” podcast, shared the ad with her followers on Wednesday. Smash hit!
“Alix was a natural fit,” said Kara Gasbarro, vice president of creative at CKE Restaurants. “Her fans and followers know she loves late-night burger runs and any cure for a fun night out, making this partnership a perfect match. We’re excited about this uniquely delicious burger and the way Alix helps us bring this campaign to life.”"Alix was a natural fit," said Kara Gasbarro, vice president of creative at CKE Restaurants. "Her fans and followers know she loves late-night burger runs and any cure for a fun night out, making this partnership a perfect match. We're excited about this uniquely delicious burger and the way Alix helps us bring this campaign to life."
by Mirella Afonso
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